Rebranding a Student-Led Publication
Rebranding a Student-led Publication
Branding, Packaging @ Cornell university
As a team, we re-choreographed the user experience of the publication. Our questions were:
What does a student run publication look like?
Is there there a way to make the publication more holistic- both physically and experientially?
How can we mass produce packaging at the lowest cost possible?
Association is an annual student run publication featuring a collection of work produced by AAP students, faculty, and alumni. Funded by Cornell University, the publication is often used as marketing material for the College of Art, Architecture, and Planning to showcase the department’s excellence in academia.