A Healthcare Initiative Disguised as a Grocery Store
Healthcare Initiative Disguised as a Grocery Store
individual Brand experience work @ art center at night
Daily Table is imagined as a healthcare initiative disguised as a grocery store five years into the future. The mission is to provide healthy and affordable food for those underprivileged and to sell all donations before they become food waste. Daily varied inventory will be sorted and big data utilized to generate daily meals personalized for individual health records and budgets. The store will also become membership-tier access so that food is always provided for target users.
*After conducting field research in Boston on November 3rd 2018, I found brand awareness to be a key problem and will be addressing this in the weeks to come (I’ve blogged about it here). All content below was generated in November 2017 when Daily Table was a budding startup.
Brand Position + Opportunities
As the lower class and aging population grows, we need to create better shopping experiences around their lifestyles. As data becomes more manageable, we have the opportunity to cater towards the individual. We can imagine a brand that offers extremely affordable, healthy, and convenient groceries in an inviting setting for the needs of the individual.
Since Daily Table is still in its infancy of adoption, we will target Early Adopters - Fixed Income Elders. Healthy diets and careful planning are important for the aging population. Let’s offer food like prescription so that meals are personalized for individual health records and budget. A simple store can have all their needs – groceries, gym, and community kitchen.
Final Product Design + User Scenario
“My husband and I are aging, and it’s more transparent now. A lot of doctors prescribe drugs for our conditions, and that scares me. I’d rather learn how to adjust my lifestyle habits to improve my health. We are on a fixed retirement income – I just want life to be simple and happy.”
Brainstorm includes affinity mapping and mind mapping. Design Development highlight values of each concept and touchpoint based on personas needs.